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  • ·Zara Origins Menswear Campaign with Cheikh Amar Diaw
BrandZara
ProjectZARA ORIGINS CAMPAIGN
Cheikh Amar Diaw in a brown knit cardigan, white collared shirt, and beige trousers against a rusted metal backdrop.

Zara ZARA ORIGINS CAMPAIGN 2026

Associated creatives

Laurence Ellis
Laurence EllisPhotographer
Joe McKenna
Joe McKennaFashion Editor/Stylist
Jody Taylor
Jody TaylorHair Stylist
Samuel Pidgen
Samuel PidgenSet Designer
Braien Vaiksaar
Braien VaiksaarModel
Cheikh Amar Diaw
Cheikh Amar DiawModel

Tags

cheikh amar diawblack manbrown cardiganbrown knit cardiganknit cardiganbuttoned cardiganwhite collared shirtcollared shirttaupe trousersbeige trousersmenswear

Description

A medium portrait of model Cheikh Amar Diaw for the Zara Origins campaign, photographed by Laurence Ellis and styled by Joe McKenna. The model stands front-facing against a background of vertically grooved, rusted industrial metal sheeting over a pebbled ground. He is styled in an earthy menswear ensemble consisting of a dark brown buttoned knit cardigan layered over an open-collar white shirt with rolled cuffs, accessorized with a tan leather belt and pleated taupe trousers. Soft natural lighting emphasizes the textural contrast between the soft knitwear and the weathered, oxidised backdrop.

Style

Vertical, Commercial, Earthy, Raw

Techniques

Natural light

Industries

Menswear

Color

Chocolate (60%)
Taupe (30%)

Background

Metal Texture

Context

Advertising Campaign