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Brand
Zara
ProjectZARA ORIGINS CAMPAIGN
Two male models stand in shallow seawater before a rusted corrugated wall wearing a striped polo and a pale yellow jacket.

Zara ZARA ORIGINS CAMPAIGN 2026

Associated creatives

Laurence Ellis
Laurence EllisPhotographer
Joe McKenna
Joe McKennaFashion Editor/Stylist
Jody Taylor
Jody TaylorHair Stylist
Samuel Pidgen
Samuel PidgenSet Designer
Braien Vaiksaar
Braien VaiksaarModel
Cheikh Amar Diaw
Cheikh Amar DiawModel

Tags

cheikh amar diawbraien vaiksaartwo men standing in watertwo male modelstwo menmenswear campaignstriped polo shirtpale yellow jacketwhite trousers

Description

Two male models stand ankle-deep in incoming coastal surf against an industrial backdrop of rusted vertical steel sheet piling. On the left, Cheikh Amar Diaw wears dark sunglasses, a brown-and-taupe horizontal striped polo shirt, a leather belt, and matching dark trousers. On the right, Braien Vaiksaar poses in a pale butter-yellow zip jacket over an open-collar plaid shirt and relaxed-fit white trousers. The shot uses soft overcast natural lighting with an earthy, desaturated palette characteristic of the Zara Origins campaign.