Zara ZARA ORIGINS CAMPAIGN 2026

Description

Two male models stand ankle-deep in incoming coastal surf against an industrial backdrop of rusted vertical steel sheet piling. On the left, Cheikh Amar Diaw wears dark sunglasses, a brown-and-taupe horizontal striped polo shirt, a leather belt, and matching dark trousers. On the right, Braien Vaiksaar poses in a pale butter-yellow zip jacket over an open-collar plaid shirt and relaxed-fit white trousers. The shot uses soft overcast natural lighting with an earthy, desaturated palette characteristic of the Zara Origins campaign.

Style

Editorial, Vertical, Earthy

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Rocky Coast

Context

Advertising Campaign