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BrandZara
ProjectZARA ORIGINS CAMPAIGN
Profile portrait of a Black man wearing a light blue striped shirt and white tank top outdoors against a coastal horizon.

Zara ZARA ORIGINS CAMPAIGN 2026

Associated creatives

Laurence Ellis
Laurence EllisPhotographer
Joe McKenna
Joe McKennaFashion Editor/Stylist
Jody Taylor
Jody TaylorHair Stylist
Samuel Pidgen
Samuel PidgenSet Designer
Braien Vaiksaar
Braien VaiksaarModel
Cheikh Amar Diaw
Cheikh Amar DiawModel

Tags

cheikh amar diawblack man in striped shirtblack man in blue shirtman in striped shirtlight blue striped shirtstriped button down shirtblue striped shirtstriped shirtwhite tank topwhite undershirt

Description

Cheikh Amar Diaw poses in profile under natural daylight for the Zara Origins campaign, styled by Joe McKenna and photographed by Laurence Ellis. He wears an unbuttoned light blue and white vertical striped collared shirt over a white ribbed tank top, accessorized with a subtle thin chain necklace. The background features a warm sandy coastal landscape with a blurred ocean horizon under a soft blue sky.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

Menswear

Color

Sky Blue (60%)
Pure White (20%)

Background

Sandy Beach

Context

Advertising Campaign