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Model standing against a rocky cliff wearing a brown striped polo shirt, wide-leg dark brown trousers, and dark sunglasses.

Zara ZARA ORIGINS CAMPAIGN 2026

About

Cheikh Amar Diaw models for the Zara Origins campaign photographed by Laurence Ellis with styling by Joe McKenna. Standing against a rugged, light-toned limestone cliff on a pebble ground, the subject wears a horizontal striped short-sleeved polo shirt paired with loose-fitting dark brown cargo trousers and a leather belt. Natural ambient daylight illuminates the outdoor scene, highlighting the contrast between the earthy tones of the menswear styling and the textured stone backdrop.

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Background

Rocky Coast

Context

Advertising Campaign