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BrandZara
ProjectZARA ORIGINS CAMPAIGN
Model Braien Vaiksaar in a cream henley shirt, khaki trousers, and a bucket hat standing on a rocky shoreline.

Zara ZARA ORIGINS CAMPAIGN 2026

Associated creatives

Laurence Ellis
Laurence EllisPhotographer
Joe McKenna
Joe McKennaFashion Editor/Stylist
Jody Taylor
Jody TaylorHair Stylist
Samuel Pidgen
Samuel PidgenSet Designer
Braien Vaiksaar
Braien VaiksaarModel
Cheikh Amar Diaw
Cheikh Amar DiawModel

Tags

braien vaiksaarcream henley shirtkhaki trousersbeige bucket hatsweater tied around waistwhite sneakerswide leg trousersmens neutral outfitzara originsmale model standing

Description

Photographed by Laurence Ellis for the Zara Origins Campaign, model Braien Vaiksaar poses outdoors on a textured rocky coastline under diffused natural light. Styled by Joe McKenna, the outfit features a long-sleeved cream henley shirt, a matching knit sweater tied around the waist, wide-leg khaki trousers with a dark leather belt, white sneakers, and a soft beige bucket hat. The composition is a vertical full-length shot set against tidal rocks, calm water, and a pale overcast sky.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

Menswear

Color

Cream (50%)
Khaki (40%)

Background

Rocky Coast

Context

Advertising Campaign