BrandZara
ProjectZARA ORIGINS CAMPAIGN

Zara ZARA ORIGINS CAMPAIGN 2026
Associated creatives
Tags
Description
A full-length fashion photograph from the Zara Origins campaign photographed by Laurence Ellis and styled by Joe McKenna. Model Cheikh Amar Diaw stands directly facing the camera on a pale, rugged rocky shoreline against a distant ocean horizon. He wears a relaxed dark tailored single-breasted suit over an unbuttoned blue denim shirt with cuffs turned up, paired with black leather sandals. The scene is illuminated by soft, natural daylight under a light, slightly hazy sky.
Style
Vertical, Commercial, Earthy, Clean
Techniques
Natural light
Industries
Menswear
Color
Off-Black (60%)
Denim (20%)
Background
Rocky Coast
Context
Advertising Campaign
