BrandZara
ProjectZARA ORIGINS CAMPAIGN

Zara ZARA ORIGINS CAMPAIGN 2026
Associated creatives
Tags
Description
A full-length fashion portrait from the Zara Origins campaign features model Braien Vaiksaar standing against a coastal backdrop. He wears a powder blue short-sleeved button-up shirt layered over an off-white long-sleeved base, styled with dark wide-leg trousers, a brown leather belt, and pale sneakers. The rugged terrain consists of sunlit, textured coastal rock formations extending toward the sea beneath a clear sky. Photographed by Laurence Ellis with fashion styling by Joe McKenna, the image highlights relaxed contemporary tailoring and natural daylight.
Style
Editorial, Vertical, Earthy
Techniques
Natural light
Industries
Menswear
Color
Off-Black (40%)
Powder Blue (30%)
Cream (20%)
Background
Rocky Coast
Context
Advertising Campaign
