Logo
  • Home
  • ·Media
  • ·Zara Origins Campaign with Cheikh Amar Diaw
BrandZara
ProjectZARA ORIGINS CAMPAIGN
Model Cheikh Amar Diaw stands in a yellow cable-knit sweater and cream trousers against a weathered metal wall on a pebble beach.

Zara ZARA ORIGINS CAMPAIGN 2026

Associated creatives

Laurence Ellis
Laurence EllisPhotographer
Joe McKenna
Joe McKennaFashion Editor/Stylist
Jody Taylor
Jody TaylorHair Stylist
Samuel Pidgen
Samuel PidgenSet Designer
Braien Vaiksaar
Braien VaiksaarModel
Cheikh Amar Diaw
Cheikh Amar DiawModel

Tags

cheikh amar diawman in yellow cable knit sweateryellow cable knit sweatercable knit sweateryellow sweateroff white trouserswhite trouserswhite collared shirtcamel suede bagsuede tote bagblack leather loafers

Description

Model Cheikh Amar Diaw poses full-length for the Zara Origins campaign, styled by Joe McKenna and photographed by Laurence Ellis. He wears a mustard-yellow cable-knit sweater layered over a white collared shirt, paired with straight-leg off-white trousers and black leather loafers. He holds a soft camel-toned suede bag tucked under his arm. The shoot is set on a rocky pebble shoreline against a backdrop of heavily oxidized, rusted vertical steel piling under soft, even daylight.

Style

Vertical, Commercial, Warm, Earthy

Techniques

Natural light

Industries

Menswear

Color

Mustard (40%)
Off-White (40%)
Camel (20%)

Context

Advertising Campaign