Brand
ProjectZARA ORIGINS CAMPAIGN

Zara ZARA ORIGINS CAMPAIGN 2026
Associated creatives
Tags
Description
Model Cheikh Amar Diaw stands full-length on a pebble-strewn ground in front of a tall, rusted corrugated metal wall for the Zara Origins campaign. He is styled in an earthy menswear ensemble consisting of a dark brown knit cardigan over a white collared shirt with visible rolled cuffs, paired with loose-fitting beige pleated trousers secured with a leather belt. He finishes the look with minimalist white shoes. The photograph features soft, diffused daylight, highlighting rich textures across the knitwear, worn trousers, and weathered industrial backdrop.
