Zara ZARA ORIGINS CAMPAIGN 2026

Description

Model Cheikh Amar Diaw stands full-length on a pebble-strewn ground in front of a tall, rusted corrugated metal wall for the Zara Origins campaign. He is styled in an earthy menswear ensemble consisting of a dark brown knit cardigan over a white collared shirt with visible rolled cuffs, paired with loose-fitting beige pleated trousers secured with a leather belt. He finishes the look with minimalist white shoes. The photograph features soft, diffused daylight, highlighting rich textures across the knitwear, worn trousers, and weathered industrial backdrop.

Style

Editorial, Vertical, Moody, Earthy

Techniques

Soft Light

Industries

Menswear

Color

Context

Advertising Campaign