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Two pairs of designer sneakers arranged on a dark surface against an urban sunset skyline backdrop with bold white text overlay.

McQueen Lunar New Year 2025 Ad Campaign 2025

Associated creatives

Tags

Description

Two pairs of designer sneakers are displayed prominently on a dark surface in this commercial product shot for McQueen's Lunar New Year 2025 ad campaign. One pair features white leather with black toe caps and black laces, while the foreground pair showcases rich burgundy leather with bright orange laces. Prominent white serif typography reading McQueen spans horizontally across the upper portion of the frame. The background reveals an urban cityscape silhouetted against a warm, hazy sunset sky with the sun visible on the horizon. The composition uses a vertical framing style with soft interior lighting highlighting the textured leather surfaces of the footwear.

Style

Vertical, Commercial, Warm, Golden Hour

Industries

Designer Fashion

Color

Chocolate (50%)
Pure White (50%)

Background

Rooftop

Context

Advertising Campaign