McQueen Lunar New Year 2025 Ad Campaign 2025

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Model Zhang Youhao stands on a rooftop against an illuminated city skyline at night for the McQueen Lunar New Year 2025 ad campaign, photographed by Seán McGirr. He wears a faded blue denim jacket over a white hooded sweatshirt with dark trousers featuring light side stripes. Large white capitalized text reading MCQUEEN spans across the lower foreground of the frame. The lighting is low-key with a warm glow illuminating the subject against the dark urban backdrop.