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BrandMcQueen
ProjectLunar New Year 2025 Ad Campaign
Model wearing a fur collar jacket and holding a large shoulder bag standing outdoors on a city street at night under warm street lighting

McQueen Lunar New Year 2025 Ad Campaign 2025

Associated creatives

Seán McGirr
Seán McGirrMcQueen Creative Director
Zhang Youhao
Zhang YouhaoModel

Tags

model in fur collar jacketfur collar jacketleather shoulder bagmodel on city streeteast asian modelwoman standing outdoors

Description

This fashion image for the McQueen Lunar New Year 2025 ad campaign captures a model standing on a paved city street at night. The subject wears a textured fur collar jacket paired with dark trousers and holds a large leather shoulder bag. Warm street lighting casts a soft glow over the scene while illuminating the background architecture. The composition presents an atmospheric urban setting styled with contemporary luxury apparel.

Style

Vertical, Commercial, Moody

Industries

Luxury Fashion Houses

Color

Chocolate (50%)
Jet Black (50%)

Background

Street

Context

Advertising Campaign