McQueen Lunar New Year 2025 Ad Campaign 2025

About

This fashion image for the McQueen Lunar New Year 2025 ad campaign captures a model standing on a paved city street at night. The subject wears a textured fur collar jacket paired with dark trousers and holds a large leather shoulder bag. Warm street lighting casts a soft glow over the scene while illuminating the background architecture. The composition presents an atmospheric urban setting styled with contemporary luxury apparel.