McQueen Lunar New Year 2025 Ad Campaign 2025

Description

This portrait from the McQueen Lunar New Year 2025 ad campaign features model Zhang Youhao standing outdoors at night. The subject is wearing a tailored black and red striped blazer layered over a white collared garment. The background is dark with warm, out-of-focus light flares creating soft bokeh effects. White bold lettering spelling the brand name is overlaid centrally across the composition. The lighting is low-key with warm highlights illuminating the subject's face.

Style

Vertical, Commercial, Moody

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Night Sky

Context

Advertising Campaign