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BrandMcQueen
ProjectLunar New Year 2025 Ad Campaign
Pair of burgundy leather sneakers with bright orange laces displayed against a dark background with McQueen branding overlay.

McQueen Lunar New Year 2025 Ad Campaign 2025

Associated creatives

Seán McGirr
Seán McGirrMcQueen Creative Director
Zhang Youhao
Zhang YouhaoModel

Tags

burgundy leather sneakersburgundy sneakersleather sneakerssneakersorange lacesluxury sneakers

Description

This image features a pair of luxury burgundy leather sneakers from the McQueen Lunar New Year 2025 ad campaign, styled with vibrant orange laces. The footwear is showcased front and center against a dark, moody background with subtle reflective surfaces below. Bold white McQueen lettering is overlaid horizontally across the middle of the frame. The lighting highlights the rich texture of the leather grain and the bright saturation of the laces.

Style

Vertical, Commercial, Moody, Saturated

Industries

Footwear

Color

Chocolate (60%)
Amber (40%)

Background

Black Seamless

Context

Advertising Campaign