Lunar New Year 2025 Ad Campaign 2025

Description

Model Zhang Youhao is seated against an outdoor night city backdrop for the McQueen Lunar New Year 2025 ad campaign. He wears a layered denim jacket over a white hooded sweatshirt and dark trousers, paired with dark footwear featuring bright red laces. The composition is vertically framed, capturing a focused and direct expression. Large white serif typography spelling McQueen is overlaid across the central foreground. The lighting is warm and directional, accentuating the subject against the dark cityscape.

Style

Editorial, Vertical, Moody, Warm

Industries

Luxury Fashion Houses

Color

Background

Rooftop

Context

Advertising Campaign