McQueen Lunar New Year 2025 Ad Campaign 2025

Description

Model Zhang Youhao appears in the McQueen Lunar New Year 2025 ad campaign, directed by Seán McGirr. The portrait captures the subject wearing a white and black striped long-sleeve shirt while holding a black leather handbag. The nocturnal setting features blurred city lights and warm street illumination in the background. The composition employs a vertical framing style with dramatic night lighting and rich color contrast.

Style

Vertical, Commercial, Moody, Warm

Industries

Luxury Fashion Houses

Color

Background

Street

Context

Advertising Campaign