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Brand
McQueen
ProjectLunar New Year 2025 Ad Campaign
Model Zhang Youhao leaning on a railing holding a blue leather handbag against a blurred night street with car traffic.

McQueen Lunar New Year 2025 Ad Campaign 2025

Associated creatives

Seán McGirr
Seán McGirrMcQueen Creative Director
Zhang Youhao
Zhang YouhaoModel

Tags

woman holding blue leather handbagwoman holding handbagblue leather handbagleather handbagblue handbageast asian womanwoman leaning on railingwoman

Description

This fashion campaign image for the McQueen Lunar New Year 2025 ad campaign features model Zhang Youhao posed against a night street backdrop filled with car traffic. The subject wears dark apparel and leans against a metallic railing while holding a distinctive blue leather handbag. The composition captures a cinematic night-time atmosphere with warm ambient lighting reflecting off vehicles in the background. The McQueen brand name is prominently overlaid across the center of the frame in bold white typography.

Style

Vertical, Commercial, Moody, Golden Hour

Industries

Luxury Fashion Houses

Color

Navy (50%)
Jet Black (50%)

Background

Street

Context

Advertising Campaign