Lunar New Year 2025 Ad Campaign 2025

Description

This commercial campaign image features a structured burgundy leather hobo bag as the central subject, resting on a dark surface against an urban skyline at dusk. The bag is crafted from textured grain leather with a distinctive metallic crossbar and buckle hardware detail near the strap attachment. Warm golden sunlight flares from behind the bag's curved handle, casting a soft glow against silhouetted high-rise buildings in the background. Bold white typography spelling McQueen is overlaid centrally across the frame, marking the brand identity for the Lunar New Year 2025 ad campaign directed by Seán McGirr.

Style

Vertical, Commercial, Golden Hour

Industries

Bags & Accessories

Color

Context

Advertising Campaign