McQueen Lunar New Year 2025 Ad Campaign 2025

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This image for the McQueen Lunar New Year 2025 ad campaign features three models standing on an urban rooftop at night under warm directional lighting. The composition highlights contemporary designer apparel, including tailored jackets, denim pieces, and layered outerwear. Large white typography reading MCQUEEN overlays the foreground against the nocturnal city background. The scene is shot with a cinematic aesthetic, emphasizing warm tones and long shadows cast across the paved surface.