McQueen Lunar New Year 2025 Ad Campaign 2025

Description

This image for the McQueen Lunar New Year 2025 ad campaign features three models standing on an urban rooftop at night under warm directional lighting. The composition highlights contemporary designer apparel, including tailored jackets, denim pieces, and layered outerwear. Large white typography reading MCQUEEN overlays the foreground against the nocturnal city background. The scene is shot with a cinematic aesthetic, emphasizing warm tones and long shadows cast across the paved surface.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Event

Chinese New Year

Color

Background

Rooftop

Context

Advertising Campaign