McQueen Lunar New Year 2025 Ad Campaign 2025

Description

Zhang Youhao is featured in this campaign image for the McQueen Lunar New Year 2025 ad campaign, styled by creative director Seán McGirr. The portrait shows the model from the side, wearing a patterned plaid coat with a contrasting dark collar, posed against a rooftop railing. The background reveals high-rise buildings illuminated by the warm light of a sunset sky. The composition is vertically oriented, utilizing natural golden hour lighting to cast a warm glow across the scene. Bold white typographic branding featuring the McQueen name is overlaid across the central portion of the frame.

Style

Vertical, Commercial, Golden Hour

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Rooftop

Context

Advertising Campaign