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ProjectLunar New Year 2025 Ad Campaign
Model Zhang Youhao leaning on a rooftop railing against a city skyline at dusk for the McQueen Lunar New Year campaign.

Lunar New Year 2025 Ad Campaign 2025

Associated creatives

Seán McGirr
Seán McGirrMcQueen Creative Director
Zhang Youhao
Zhang YouhaoModel

Tags

man leaning on railingmanleaning on railingblack embellished sweaterembellished sweaterblack sweaterred trouserstrousers

Description

Model Zhang Youhao is featured in the McQueen Lunar New Year 2025 advertising campaign, captured standing on a rooftop at dusk. He wears a dark embellished sweater paired with high-waisted red trousers and a belt, leaning casually against a tiled railing. The background reveals an urban cityscape with illuminated buildings under a gradient twilight sky. Large white lettering spelling MCQUEEN overlays the lower portion of the image. The composition utilizes atmospheric evening lighting and a vertical framing style.

Style

Vertical, Commercial, Moody, Golden Hour

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Rust (50%)

Background

Rooftop

Context

Advertising Campaign