McQueen Lunar New Year 2025 Ad Campaign 2025

Description

This fashion advertising campaign image for McQueen captures three models posed together against a dark, moody background. Prominently featured across the foreground is the bold white serif brand typography reading MCQUEEN. The models wear layered outerwear including a denim jacket with a contrasting brown collar, a dark blazer with red vertical stripes, and a utilitarian olive jacket paired with deep red trousers. The lighting creates subtle highlights on the apparel textures while keeping the overall atmosphere dramatic and sophisticated.

Style

Vertical, Commercial, Moody, Clean

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Context

Advertising Campaign