Brand
McQueen Lunar New Year 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This commercial image for the McQueen Lunar New Year 2025 ad campaign features model Zhang Youhao leaning against a metallic railing on an elevated walkway at night. Below the railing, blurred vehicle headlights streak along a multi-lane highway in the background. The model wears a fitted red short-sleeve polo top and black trousers. Bold white typography spelling the brand name is overlaid across the center of the frame. The lighting captures the moody urban atmosphere with cool overhead tones contrasted by warm red glows.
Style
Vertical, Commercial, Moody, Warm
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Scarlet (50%)
Jet Black (50%)
Background
Bridge
Context
Advertising Campaign