McQueen Lunar New Year 2025 Ad Campaign 2025

Description

Model Zhang Youhao poses on a high-rise rooftop railing at night for the McQueen Lunar New Year 2025 ad campaign, under the creative direction of Seán McGirr. He wears a dark embellished sweater paired with high-waisted rust red trousers and a matching burgundy handbag held in his hand. The background features a distant city streetscape with blurred lights of evening traffic glowing warmly in the dark. The composition is shot from a high angle, capturing a cinematic mood with natural ambient evening lighting and soft highlights.

Style

Vertical, Cinematic, Moody

Techniques

Natural light

Industries

Luxury Fashion Houses

Event

Chinese New Year

Color

Background

Rooftop

Context

Advertising Campaign