McQueen Lunar New Year 2025 Ad Campaign 2025

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Model Zhang Youhao poses on a high-rise rooftop railing at night for the McQueen Lunar New Year 2025 ad campaign, under the creative direction of Seán McGirr. He wears a dark embellished sweater paired with high-waisted rust red trousers and a matching burgundy handbag held in his hand. The background features a distant city streetscape with blurred lights of evening traffic glowing warmly in the dark. The composition is shot from a high angle, capturing a cinematic mood with natural ambient evening lighting and soft highlights.