McQueen Lunar New Year 2025 Ad Campaign 2025

Description

Model Zhang Youhao poses on a dark city street at night for the McQueen Lunar New Year 2025 advertising campaign, creative directed by Seán McGirr. The subject wears a striped button-down shirt paired with a textured reddish-brown skirt and dark heels, holding a sleek black handbag. The low-key night shot features blurred urban streetlights and vehicle headlights in the background. Prominent white serif typography spelling McQueen overlays the center of the frame.

Style

Vertical, Commercial, Moody, Monochrome

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Street

Context

Advertising Campaign