BrandL’idee Woman
ProjectFall 2024 Ad Campaign

L’idee Woman Fall 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This image is part of the Fall 2024 Ad Campaign for L’idee Woman, photographed by Elizaveta Litovka. Model Sveta Potomski is captured in a striking pose, lying horizontally across an ironing board with one leg kicked up, wearing a black long-sleeved top, dark ruffled skirt, and tall black leather boots. An iron rests on the board near her arm. The scene is set outdoors against a weathered stone wall featuring an inscribed classical stone plaque, with uneven tiled ground beneath the metal ironing board stand. Hair and makeup styling was provided by Olya Garkovich.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Flash
Industries
Luxury Fashion Houses
Color
Jet Black (70%)
Background
Stone Texture
Context
Advertising Campaign