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Brand
L’idee Woman
ProjectFall 2024 Ad Campaign
Model in black dress and tall boots leaning over an ironing board outdoors

L’idee Woman Fall 2024 Ad Campaign 2024

Associated creatives

Elizaveta Litovka
Elizaveta LitovkaPhotographer
Sveta Potomski
Sveta PotomskiModel
Olya Garkovich
Olya GarkovichHair & Makeup

Tags

model in black dressblack dressmodeltall bootsburgundy bootsironing boardclothes iron

Description

L’idee Woman presents its Fall 2024 Ad Campaign photographed by Elizaveta Litovka. The image features model Sveta Potomski wearing a sleek black dress and tall burgundy boots, striking a surreal pose while leaning across an ironing board with a clothes iron. Hair and makeup styling was provided by Olya Garkovich. The composition is set outdoors among classical architectural columns and a stone sculpture, capturing an unexpected narrative moment with sharp lighting.