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  • ·L'idee Woman Fall 2024 Ad Campaign Silver Dress Editorial
BrandL’idee Woman
ProjectFall 2024 Ad Campaign
Model in a silver metallic pleated dress holding an iron behind an ironing board against a stucco wall with vine branches

L’idee Woman Fall 2024 Ad Campaign 2024

Associated creatives

Elizaveta Litovka
Elizaveta LitovkaPhotographer
Sveta Potomski
Sveta PotomskiModel
Olya Garkovich
Olya GarkovichHair & Makeup

Tags

woman in silver dresssilver dresspleated dressmetallic dresswoman holding ironironing boardclothes ironfemale modelsveta potomski

Description

This fashion image from the L'idee Woman Fall 2024 ad campaign features model Sveta Potomski posing against a textured stucco wall with climbing vine branches. She wears a sleeveless silver metallic pleated gown with a plunging V-neckline, holding an upright clothes iron above an ironing board positioned in the foreground. The photography by Elizaveta Litovka uses direct flash lighting, creating crisp highlights and sharp shadows against the rustic background. Hair and makeup by Olya Garkovich complete the polished look with slicked-back hair and defined eye makeup.

Style

Editorial, Vertical, Warm, Clean

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Silver (metallic) (90%)

Background

Stone Texture

Context

Advertising Campaign