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Brand
L’idee Woman
ProjectFall 2024 Ad Campaign
Model wearing a vibrant pink pleated strapless dress standing outdoors on a lawn at night for L'idee Woman Fall 2024 ad campaign.

L’idee Woman Fall 2024 Ad Campaign 2024

Associated creatives

Elizaveta Litovka
Elizaveta LitovkaPhotographer
Sveta Potomski
Sveta PotomskiModel
Olya Garkovich
Olya GarkovichHair & Makeup

Tags

woman in pink pleated dresspink pleated dresspleated dresspink dressstrapless dresswoman wearing pink dressmodel in dress

Description

This fashion image for the L'idee Woman Fall 2024 ad campaign features model Sveta Potomski standing outdoors on a dark grassy lawn at night. She wears a striking hot pink strapless pleated dress that billows outward, paired with strappy black sandals and pearl earrings. The direct flash lighting creates a stark, high-contrast effect against the dark background of foliage. Hair and makeup were styled by Olya Garkovich, and photography was captured by Elizaveta Litovka.

Style

Vertical, Commercial, Moody

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Hot Pink (100%)

Background

Park

Context

Advertising Campaign