Logo
  • Home
  • ·Media
  • ·Lidee Woman Fall 2024 Ad Campaign Editorial Portrait
BrandL’idee Woman
ProjectFall 2024 Ad Campaign
Model in black wearing a winding metallic duct tube with orchids against a stone block wall

L’idee Woman Fall 2024 Ad Campaign 2024

Associated creatives

Elizaveta Litovka
Elizaveta LitovkaPhotographer
Sveta Potomski
Sveta PotomskiModel
Olya Garkovich
Olya GarkovichHair & Makeup

Tags

woman wearing blackwoman in blackmodel in blackblack camisole topblack pleated trousersmetallic silver duct tubesilver duct tubeduct tubepurple orchidsorchids

Description

This portrait from the Lidee Woman Fall 2024 ad campaign features model Sveta Potomski posed against a large stone block wall. She is wearing a black camisole top and black pleated trousers while a flexible metallic silver duct tube coils around her body. A small cluster of purple orchids protrudes from one end of the duct. Photographed by Elizaveta Litovka with hair and makeup by Olya Garkovich, the image has a direct, frontal flash aesthetic with crisp lighting and cool silver highlights.

Style

Editorial, Vertical, Cool, Clean

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Silver (metallic) (50%)

Background

Stone Texture

Context

Advertising Campaign