L’idee Woman Fall 2024 Ad Campaign 2024

Description

This image from the Fall 2024 ad campaign for L’idee Woman features model Sveta Potomski reclining gracefully on an outdoor stone bench at night. She wears a striking pleated silver halter gown that drapes extensively across the bench and ground. The lighting is direct and dark ambient, creating sharp contrasts against the illuminated stone backdrop. Photographed by Elizaveta Litovka with hair and makeup by Olya Garkovich, the composition highlights dramatic texture and sleek styling.

Style

Vertical, Commercial, Monochrome, Clean

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Background

Road

Context

Advertising Campaign