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  • ·L'idee Woman Fall 2024 Ad Campaign editorial by Elizaveta Litovka
BrandL’idee Woman
ProjectFall 2024 Ad Campaign
Model in black bra and pleated skirt seated next to a large metallic duct prop on asphalt.

L’idee Woman Fall 2024 Ad Campaign 2024

Associated creatives

Elizaveta Litovka
Elizaveta LitovkaPhotographer
Sveta Potomski
Sveta PotomskiModel
Olya Garkovich
Olya GarkovichHair & Makeup

Tags

woman in black bra and pleated skirtwoman in black brablack brapleated skirtblack skirtwoman seated outdoorswoman wearing sunglassesdark sunglasses

Description

This fashion editorial image from the Fall 2024 ad campaign for L'idee Woman was photographed by Elizaveta Litovka, featuring model Sveta Potomski with hair and makeup by Olya Garkovich. The subject is seated outdoors on an asphalt ground wearing a black bra, a long pleated black skirt, dark sunglasses, and black pointed heels. A large, twisting silver metallic ventilation duct curves prominently through the frame behind and beside the model, acting as an abstract structural prop. The overhead lighting casts distinct dark shadows on the textured grey surface.

Style

Editorial, Vertical, Moody, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Silver (metallic) (40%)

Background

Road

Context

Advertising Campaign, Lookbook