Fall 2024 Ad Campaign 2024

Description

This fashion campaign image for Lidee Woman features model Sveta Potomski captured by photographer Elizaveta Litovka with hair and makeup by Olya Garkovich. The subject wears a metallic silver pleated V-neck dress and dark sunglasses, seated squarely on an ironing board positioned outdoors. Behind the subject, sprawling thin tree branches with green leaves and small red flowers spread across a plain beige stucco wall above a patch of green lawn. The composition is direct and centred, utilizing harsh directional flash lighting that casts crisp shadows against the background. The visual style balances editorial polish with unconventional prop integration.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Background

House

Context

Advertising Campaign