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Brand
Zara
ProjectSpring 2024 Men's Ad Campaign
Model Toon Lobach leaping dramatically in a dark jacket and trousers for Zara Spring 2024 menswear campaign.

Zara Spring 2024 Men's Ad Campaign 2024

Associated creatives

Karl Templer
Karl TemplerZara Studio Creative Director
Baron & Baron
Baron & BaronAgency
Will Sumrall
Will SumrallArt Director
Maurice Dusault
Maurice DusaultSenior Art Director
Annemarieke van Drimmelen
Annemarieke van DrimmelenPhotographer
Fabien Baron
Fabien BaronFilm Director
Toon Lobach
Toon LobachModel
Karl Templer
Karl TemplerStylist

Tags

man leapingmale model leapingtoon lobach leapingtoon lobachman jumpingmale model jumpingdark jacketblack jacketwide trousersblack trousers

Description

This striking monochrome campaign image for Zara features model Toon Lobach mid-air in a dynamic, expressive leap within a stone-paved interior space flanked by draped fabric. Styled by Karl Templer with art direction by Will Sumrall and Maurice Dusault, the composition captures high-contrast lighting that highlights the flowing textures of the dark outerwear and wide trousers. The scene is shot by photographer Annemarieke van Drimmelen as part of the Spring 2024 Men's Ad Campaign. The subject's hand is raised near his face, conveying a sense of intense motion and theatrical energy against the architectural backdrop.