L’idee Woman Fall 2024 Ad Campaign 2024

Description

This image from the Fall 2024 ad campaign for L'idee Woman features model Sveta Potomski lying outdoors on a grassy lawn. She wears a long, shimmering pleated metallic gown with dark strappy sandals. Her arms are raised behind her head as she reclines on a narrow support structure resting on the turf. The direct flash lighting creates sharp highlights across the pleated fabric against the dark green ground. Hair and makeup styling was completed by Olya Garkovich, with photography by Elizaveta Litovka.

Style

Horizontal, Commercial, Grainy, Raw

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Background

Park

Context

Advertising Campaign