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  • ·L'idee Woman Fall 2024 Ad Campaign Pink Gown Editorial
BrandL’idee Woman
ProjectFall 2024 Ad Campaign
Model in a bright pink pleated gown leaning against an ironing board outdoors on a lawn at night

L’idee Woman Fall 2024 Ad Campaign 2024

Associated creatives

Elizaveta Litovka
Elizaveta LitovkaPhotographer
Sveta Potomski
Sveta PotomskiModel
Olya Garkovich
Olya GarkovichHair & Makeup

Tags

woman in pink gownpink gownpleated gownwoman leaning on ironing boardironing boardmodel in hot pink dresshot pink dresswoman resting on ironing board

Description

This image from the Fall 2024 ad campaign by L’idee Woman features model Sveta Potomski reclining on an ironing board outdoors on a dark grassy lawn. She wears a striking, strapless hot pink pleated gown that fans out dramatically across the frame. The lighting has a direct flash signature, casting sharp shadows against the nocturnal background foliage. Her hair is styled back neatly, complementing the sculptural lines of the dress. Photography by Elizaveta Litovka with hair and makeup by Olya Garkovich.

Style

Editorial, Vertical, Warm, Clean

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Hot Pink (100%)

Background

Park

Context

Advertising Campaign