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  • ·L'idee Woman Fall 2024 campaign editorial portrait
BrandL’idee Woman
ProjectFall 2024 Ad Campaign
Model in black bralette and pleated trousers leaning against a large metallic inflatable tube on a concrete background.

L’idee Woman Fall 2024 Ad Campaign 2024

Associated creatives

Elizaveta Litovka
Elizaveta LitovkaPhotographer
Sveta Potomski
Sveta PotomskiModel
Olya Garkovich
Olya GarkovichHair & Makeup

Tags

woman in black braletteblack bralettewoman wearing black bralettemodel in black braletteblack pleated trouserspleated trousersblack trousersmetallic inflatable tubeinflatable tubemetallic tubesilver tube

Description

This fashion editorial image from L'idee Woman's Fall 2024 ad campaign features model Sveta Potomski posed against a stark concrete ground. She wears a black bralette, dark sunglasses, and long pleated trousers paired with black heeled shoes featuring floral embellishments. A large, curving metallic silver inflatable tube structure winds around her position, creating an industrial contrast. The direct lighting casts sharp shadows, enhancing the graphic composition of the shot.

Style

Editorial, Vertical, Desaturated, Clean

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Silver (metallic) (40%)

Background

Concrete Texture

Context

Advertising Campaign