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  • ·L'idee Woman Fall 2024 campaign editorial portrait
BrandL’idee Woman
ProjectFall 2024 Ad Campaign
Model wearing a black strapless dress and dark boots lying back on an ironing board outdoors between stone urns

L’idee Woman Fall 2024 Ad Campaign 2024

Associated creatives

Elizaveta Litovka
Elizaveta LitovkaPhotographer
Sveta Potomski
Sveta PotomskiModel
Olya Garkovich
Olya GarkovichHair & Makeup

Tags

woman lying on ironing boardwoman in black dressblack dressironing boardtall brown bootsbrown boots

Description

This fashion editorial image for the L'idee Woman Fall 2024 campaign was captured by photographer Elizaveta Litovka, featuring model Sveta Potomski with hair and makeup by Olya Garkovich. The subject wears a black strapless pleated dress and tall dark brown heeled boots while lying back across a metallic ironing board outdoors. The setting includes stone pedestals topped with classical urns framing a dense green hedge background under direct flash lighting. The composition creates an unconventional surreal narrative blending domestic objects with high-fashion styling.

Style

Editorial, Vertical, Commercial, Clean

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Espresso (30%)

Background

Garden

Context

Advertising Campaign