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  • ·L'idee Woman Fall 2024 campaign metallic dress editorial
BrandL’idee Woman
ProjectFall 2024 Ad Campaign
Model wearing a pleated silver metallic dress and sunglasses sitting on an ironing board outdoors

L’idee Woman Fall 2024 Ad Campaign 2024

Associated creatives

Elizaveta Litovka
Elizaveta LitovkaPhotographer
Sveta Potomski
Sveta PotomskiModel
Olya Garkovich
Olya GarkovichHair & Makeup

Tags

woman sitting on ironing boardsilver pleated dressmetallic dresspleated dresswoman in silver dresswoman wearing sunglasses

Description

L'idee Woman Fall 2024 ad campaign image featuring model Sveta Potomski captured by photographer Elizaveta Litovka with hair and makeup by Olya Garkovich. The model wears a sleeveless silver metallic pleated dress with a deep V-neckline, dark sunglasses, grey socks, and black heels. She is seated prominently on an ironing board with an iron attached, positioned in front of a rustic plain wall and a flowering vine with red blooms. The foreground features a strip of green grass, and the lighting is direct and flash-lit, creating distinct shadows against the wall behind.

Style

Editorial, Vertical, Monochrome

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Silver (metallic) (60%)
Jet Black (40%)

Background

House

Context

Advertising Campaign