Logo
  • Home
  • ·Media
  • ·Zara Common Ground Menswear Campaign by Sungmin Kim
BrandZara
ProjectCommon Ground
Three young East Asian male models posing outdoors in casual streetwear against an urban city skyscraper background.

Zara Common Ground 2026

Associated creatives

Sungmin Kim
Sungmin KimPhotographer
Jaehyung An
Jaehyung AnModel
Takuro Hama
Takuro HamaModel

Tags

three east asian menthree menmen in casual streetwearmale models posingmale modelsraglan shirtstudded beltdenim jacketplaid hooded shirtplaid shirt

Description

Three East Asian male models stand together in a three-quarter group portrait on an elevated rooftop overlooking city skyscrapers. The styling showcases casual urban menswear including a cropped raglan t-shirt with studded belt, a dark denim jacket over a half-zip pullover with dark sunglasses, and an unbuttoned plaid hooded overshirt paired with denim jeans. Shot in soft natural daylight, the composition balances contemporary street fashion with an expansive architectural backdrop.

Style

Editorial, Horizontal, Retro, Nostalgic

Techniques

Natural light

Industries

High Street Fashion

Color

Denim (20%)
Off-White (30%)
Charcoal (30%)

Background

Rooftop

Context

Advertising Campaign