H&M H&M Holiday 2024 Lookbook 2024

Description

This fashion lookbook portrait for the H&M Holiday 2024 collection features a model captured in profile. The subject wears a matching white sleeveless top and trousers adorned with subtle textured hemlines, paired with dark heeled shoes. Shot by photographer Carlos Garcia with fashion styling by Lisa Lindqwister and art direction by Mimi Makela, the monochrome composition uses dramatic low-key lighting against a smooth studio gradient background. Hair styling by Yuji Okuda and makeup by Ignacio Alonso complete the minimalist aesthetic.

Style

Editorial, Vertical, Monochrome, Clean, Matte

Techniques

Low-key / chiaroscuro

Industries

High Street Fashion

Color

Background

Grey Seamless

Context

Lookbook