Brand
ProjectH&M Holiday 2024 Lookbook

H&M H&M Holiday 2024 Lookbook 2024
Associated creatives
Tags
Description
This striking monochrome fashion portrait is part of the H&M Holiday 2024 lookbook, captured by photographer Carlos Garcia with art direction by Mimi Makela. The image features a model wearing a simple white t-shirt paired with an elaborate studded skirt, accessorized with a textured statement necklace. The styling is curated by Lisa Lindqwister, with hair by Yuji Okuda and makeup by Ignacio Alonso. The high-contrast black-and-white grading emphasizes texture and form against a plain studio background.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Low-key / chiaroscuro
Industries
High Street Fashion
Color
Pure White (50%)
Jet Black (50%)
Background
Grey Seamless
Context
Lookbook
