Brand
ProjectH&M Holiday 2024 Lookbook

H&M H&M Holiday 2024 Lookbook 2024
Associated creatives
Tags
Description
This black-and-white fashion image is part of the H&M Holiday 2024 Lookbook, photographed by Carlos Garcia with styling by Lisa Lindqwister and art direction by Mimi Makela. A model stands against a plain neutral studio background, wearing a sleeveless dark top and matching trousers detailed with heavy textured fringe along the lower hems. The lighting is soft and directional, creating gentle contrast and highlighting the smooth fabric textures and feathered hems. The composition is vertical and centered, emphasizing the structured silhouette of the outfit.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Low-key / chiaroscuro
Industries
High Street Fashion
Color
Jet Black (100%)
Background
Grey Seamless
Context
Lookbook
