Brand
ProjectH&M Holiday 2024 Lookbook

H&M H&M Holiday 2024 Lookbook 2024
Associated creatives
Tags
Description
This black-and-white fashion portrait for the H&M Holiday 2024 Lookbook features a model captured mid-pose wearing a voluminous black strapless dress with a flared skirt and a heavy statement necklace. The composition is set against a neutral studio backdrop with soft gradient lighting emphasizing the sculptural lines of the garment. Styled by Lisa Lindqwister with photography by Carlos Garcia, the image conveys a dramatic yet elegant mood through its high-contrast monochrome grading.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Analogue / film
Industries
High Street Fashion
Color
Jet Black (70%)
Silver (30%)
Background
Grey Seamless
Context
Lookbook
