Brand
ProjectH&M Holiday 2024 Lookbook

H&M H&M Holiday 2024 Lookbook 2024
Associated creatives
Tags
Description
This monochrome fashion portrait from the H&M Holiday 2024 lookbook features a model wearing a sleeveless white dress covered in delicate fringed texture. Captured by photographer Carlos Garcia with fashion styling by Lisa Lindqwister and art direction by Mimi Makela, the image presents a moody, high-contrast studio aesthetic. The model wears statement earrings and has her hair styled by Yuji Okuda with makeup by Ignacio Alonso. The simple background highlights the textural details and flowing movement of the garment.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Analogue / film, Low-key / chiaroscuro
Industries
High Street Fashion
Color
Pure White (70%)
Jet Black (30%)
Background
Grey Seamless
Context
Lookbook
