H&M H&M Holiday 2024 Lookbook 2024

Description

Black and white fashion portrait for the H&M Holiday 2024 lookbook featuring a model wearing a structured white sleeveless top with a high collar and statement square earrings. The subject is captured from the chest up with tousled hair blowing across her face against a dark, minimalist studio backdrop. Photographer Carlos Garcia uses dramatic contrast to highlight the clean lines of the apparel, with styling by Lisa Lindqwister and art direction by Mimi Makela.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

High Street Fashion

Color

Background

Black Seamless

Context

Lookbook