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Model in white ruffled blouse and dark trousers against a neutral studio background for H&M Holiday 2024 lookbook

H&M H&M Holiday 2024 Lookbook 2024

Associated creatives

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Description

This fashion editorial image for the H&M Holiday 2024 Lookbook features a model captured by photographer Carlos Garcia with fashion styling by Lisa Lindqwister and art direction by Mimi Makela. The subject wears a distinctive white blouse featuring voluminous ruffled sleeves paired with dark trousers against a clean, monochromatic studio background. Hair styling is handled by Yuji Okuda with makeup by Ignacio Alonso. The composition employs stark contrast and soft directional lighting, highlighting the texture and sculptural silhouette of the garments.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Low-key / chiaroscuro

Industries

High Street Fashion

Color

Pure White (50%)
Jet Black (50%)

Background

Grey Seamless

Context

Lookbook