Brand
ProjectH&M Holiday 2024 Lookbook

H&M H&M Holiday 2024 Lookbook 2024
Associated creatives
Tags
Description
This fashion editorial image for the H&M Holiday 2024 Lookbook features a model captured by photographer Carlos Garcia with fashion styling by Lisa Lindqwister and art direction by Mimi Makela. The subject wears a distinctive white blouse featuring voluminous ruffled sleeves paired with dark trousers against a clean, monochromatic studio background. Hair styling is handled by Yuji Okuda with makeup by Ignacio Alonso. The composition employs stark contrast and soft directional lighting, highlighting the texture and sculptural silhouette of the garments.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Low-key / chiaroscuro
Industries
High Street Fashion
Color
Pure White (50%)
Jet Black (50%)
Background
Grey Seamless
Context
Lookbook
