H&M H&M Holiday 2024 Lookbook 2024

Description

This striking black and white studio portrait features model Akon Changkou posing for the H&M Holiday 2024 lookbook, photographed by Carlos Garcia with art direction by Mimi Makela and styling by Lisa Lindqwister. The subject wears a structured, sleeveless black blazer with a prominent collar and lapel, paired with a thick, textured statement necklace resting high on the neck. Dramatic high-contrast lighting sculpts the contours of the face and garment against a minimalist gradient background. The monochrome palette accentuates the clean tailoring and rich textures of the look.

Style

Editorial, Vertical, Commercial, Monochrome

Techniques

Analogue / film

Industries

High Street Fashion

Color

Background

Grey Seamless

Context

Lookbook