Brand
ProjectH&M Holiday 2024 Lookbook

H&M H&M Holiday 2024 Lookbook 2024
Associated creatives
Tags
Description
This striking black and white fashion portrait is part of the H&M Holiday 2024 lookbook, photographed by Carlos Garcia with art direction by Mimi Makela and styling by Lisa Lindqwister. Model Akon Changkou is captured in a structured black dress featuring sharp shoulder padding and a prominent bow detail at the neckline. The clean studio lighting creates strong tonal contrast, emphasizing the garment's architectural lines. Hair styling by Yuji Okuda and makeup by Ignacio Alonso complete the refined aesthetic.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Analogue / film
Industries
High Street Fashion
Color
Jet Black (100%)
Background
Grey Seamless
Context
Lookbook
