Logo
  • Home
  • ·Media
  • ·HM Holiday 2024 Lookbook portrait featuring Akon Changkou
Black woman wearing a silver metallic fringed statement necklace against a dark grey studio background.

H&M H&M Holiday 2024 Lookbook 2024

Associated creatives

Tags

Description

Studio portrait of model Akon Changkou for the HM Holiday 2024 Lookbook, photographed by Carlos Garcia with art direction by Mimi Makela. The subject wears a striking metallic silver fringed statement necklace designed by Eliana Masgalos. The black and white image features high-contrast low-key lighting with sharp shadows accentuating the collarbone and facial structure. Fashion styling by Lisa Lindqwister, hair by Yuji Okuda, and makeup by Ignacio Alonso complete the look.

Style

Editorial, Vertical, Monochrome, Matte

Techniques

Low-key / chiaroscuro

Industries

High Street Fashion

Color

Jet Black (60%)
Silver (metallic) (40%)

Background

Grey Seamless

Context

Lookbook