Brand
ProjectH&M Holiday 2024 Lookbook

H&M H&M Holiday 2024 Lookbook 2024
Associated creatives
Tags
Description
Studio portrait of model Akon Changkou for the HM Holiday 2024 Lookbook, photographed by Carlos Garcia with art direction by Mimi Makela. The subject wears a striking metallic silver fringed statement necklace designed by Eliana Masgalos. The black and white image features high-contrast low-key lighting with sharp shadows accentuating the collarbone and facial structure. Fashion styling by Lisa Lindqwister, hair by Yuji Okuda, and makeup by Ignacio Alonso complete the look.
Style
Editorial, Vertical, Monochrome, Matte
Techniques
Low-key / chiaroscuro
Industries
High Street Fashion
Color
Jet Black (60%)
Silver (metallic) (40%)
Background
Grey Seamless
Context
Lookbook
